The SMERF (Social, Military, Education, Religious, and Fraternal) category in hospitality is one that is consistently reliable regardless of overall travel trends. Focusing on providing room blocks and packages for groups such as reunions, conferences or weddings can be a very lucrative option for your property.
As a hotel manager or owner, making sure your guests are happy during their stay is top of mind. Often, energy and resources are focused on the upfront booking process, making sure travelers are checked in and their rooms are clean. This leaves few resources or time to make sure guests have the right information to ensure they enjoy their time on your property and in your city.